Interactive Media 4 website sitemap website analysis https://www.greenpeace.org.uk/?source=GA&subsource=GOFRNAOAGA01EL&gclid=EAIaIQobChMIyP6Km9Py9gIVyevtCh2d8AV6EAAYASAAEgKv4vD_BwE Colours – green, white, black – The colour green has been used as it represents a clean earth and recycling, which is the brand’s message. It also reinforces the name of the brand, ‘ GreenPeace ’. The logo is in green (to reinforce the message). The font is in a hand drawn style. I believe this was done to create the idea that anyone can contribute the saving the planet, and is available to all. It also gives the brand a realistic feel, conveying the message that it is possible to stop the plastic crisis if we all put in work – which can be helped through the website The home page of the website has a short amount of body copy, which users can click to read the full article. This was done as it intrigues viewers, and allows them ...