Interactive Media 1
What does the term interactive mean?
2 things or people influencing each other or allowing 2-way flow of information between a computer and user - responds to someones input
Why are products interactive?
Products are interactive so target audiences can engage with it and feel like it is personalised to them.
What interactive functions do you like to engage with?
One interactive function I like is how Instagram allows for users to comment on other's posts. It allows for me on my account to engage myself with friends and people I follow.
Interactive video
- interactive video is videos where audiences participate in viewing experience - not for passive viewing (like linear)
- viewer engage for immersive experience
- Mobile Marketer: interactive videos boost viewing time by 47%, increase purchase intent by 9%, conversation rate of 11%
- eg, Ted Baker website, audiences can purchase clothing as seen on video by clicking it
Instagram - interaction
Below, I have shown how the Instagram app allows for interaction for its users.
Comments
Post a Comment